Automotive Seat Heater Market estimated to be valued at 1.3 billion by 2025


Automotive Seat Heater Market: by Vehicle Type (Passenger Vehicle, Light Commercial Vehicle, Heavy Commercial Vehicle), by Material Used (Composite Fiber Heater and Carbon Fiber Heater), and by Region – Global Industry Sizing, Growth, Trend, Opportunity, and Forecast (2020–2025)

The automotive seat heater market report covers a thorough analysis of the market dynamics, business models, segmental/regional analysis, and respective market shares and strategies adopted by the key market players operating in the global market. It entails an in-depth analysis of the factors influencing the global market and market statistics indicating region wise and segment-wise market share/growth analysis. The study of the report will outlook one of the most exhaustive analyses of the market, capturing all the aspects of the automotive seat heater market.

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Global Automotive Seat Heater Market Research Research Report, 2018-2025 (USD Billion)
Automotive Seat Heater: Market Introduction

An automotive seat heater is a type of heater integrated with the vehicle car seat to increase comfort and control the automobile seat’s surface temperature. The automotive seat heater consists of a radiator, resistor, relay, and thermostat. Heaters are insulated. Seat heaters may be mounted either internally under the seat, sometimes referred to as a heated seat, or as an external pad or cushion unit. Automotive seat heaters have regulators to control the temperature and kept beneath the passenger seats. It provides a cushion and climate that gives stability and a comfortable and joyful traveling experience. Automotive seat heaters are also recommended for long-duration journeys in cars in order to avoid back pain sufferers.

Automotive Seat Heater: Market Dynamics

Growing demands for SUVs, premium, and luxury vehicles is one of the key factors for the growth of the automotive seat heaters market. Moreover, countries with cold climate weather are integrating the seat heater in their cars. This is an important factor for the growth of the automotive seat heater market. Developing modern and advanced technology for the future and providing passengers with autonomous and semi-autonomous vehicles with a need for protection and comfort are the main opportunities for the global automotive seat heater market. Owing to the rising disposable income, improving infrastructure, and rising standard of living in the developing economies around the world are some other factors that will support the growth of the automotive seat heaters market.

The companies in the automotive industry are incorporating the seat heaters in regular vehicles in the regions or areas where the temperature is extreme, which offers the company a competitive advantage over the other companies. In combination with heating as a climate-controlled seat, ventilation feature is expected to increase the demand for seat heaters on the market and enable the daily use of automotive seat heaters on all vehicles.

The automotive OEMs incorporate the seat heaters in the cold climate region’s regular vehicles. This factor is estimated to create new opportunities in the automotive seat heaters market. Besides this, the market for seat heaters is limited to cold regions only due to the high cost associated with these types of seats. Moreover, consumers are also reluctant to pay for expensive seats in cost-sensitive economies. These are some key factors that are expected to hamper the growth of the market.

Scope of the Report

The report outlines the study of the automotive seat heater market on the basis of vehicle type and material used.

Based on vehicle type, the automotive seat heater market is segmented into-

  • Passenger Vehicle
  • Commercial Vehicle
    • Light Commercial Vehicle
    • Heavy Commercial Vehicle

Based on material used, the automotive seat heater market is segmented into-

  • Carbon Fibre Heater
  • Composite Fibre Heater

Automotive Seat Heater Market by Vehicle Type, 2018-2025 (USD Billion)

Source: MSG Analysis, 2020

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Automotive Seat Heater Market: Regional Lookout

The global automotive seat heater market is moderately consolidated and is expected to see steady growth across the forecast period. In North America, the demand for seat heaters is increasing due to the growth in the replacement rate of seat heaters in automobiles and increasing passenger luxury and comfort. Moreover, North America has dominated the global automotive seat heaters in terms of volume and value, both followed by Europe and the Asia Pacific. In the Asia pacific seat heater market, India and China are the prominent countries for the growth of the market.

Automotive Seat heater Market Growth by Region, 2020-2025

Source: MSG Analysis, 2020

Due to increased demand for vehicle ownership and enhanced living standards in the developing regions, the automotive industry is expected to grow with a high relatively high growth rate in the near future. Rapid expansion in industrialization and technological advances in the automotive manufacturing sector in developed economies such as the U.S., Germany, France is expected to fuel the growth of the market. With increasing competition in the automotive industry, luxury and premium automobile manufacturers are now focusing on high-performance vehicles.

Automotive Seat Heater Market: Competitive Landscape

The leading manufacturers of automotive seat heaters are Gentherm Incorporation, Kongsberg Automotive, I G Bauerhin GmbH, Panasonic Corporation, and Check Corporation.
The other leading companies in the automotive seat heater market are Champion Seat Systems, Seat Comfort Systems, Tachibana Eletech, SET Electronics, Hengfei Electronic, Firsten, Langech, Continental AG, Rostra Precision Controls, and Dorman Products.

  • Toyota has announced it will bring Yaris Cross on the market which will feature Seat Heater in the SUV.
  • Indian Motorcycle has announced its all-new ClimaCommand Classic Seat which offers functionality for both heating and cooling without losing safety and security for the driver.

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The automotive seat heater market report provides a thorough analysis of macro-economic factors along with the market attractiveness of every segment. The report will include an in-depth qualitative and quantitative assessment of segmental/regional outlook with the presence of the market players in the respective segment and region/country. The information concluded in the report includes the inputs from industry participants and industry experts across the value chain.Regional Analysis Includes:

  • North America (US, Canada, Mexico)
  • South America (Brazil, Argentina, Colombia, Peru, Rest of Latin America)
  • Europe (Germany, Italy, France, UK, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, the Netherlands, Norway, Sweden, Denmark, Rest of Europe)
  • Asia Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, the Philippines, Singapore, Australia & New Zealand, Rest of Asia Pacific)
  • The Middle East & Africa (Saudi Arabia, UAE, South Africa, Northern Africa, Rest of MEA)
Automotive Seat Heater: Target Audience 
  • Automotive seat heater manufacturers
  • Automobile/Car/Vehicle manufacturers
  • Trade publications and magazines
  • Government authorities, associations, and organizations

**Above mentioned market information and insights are based on the initial secondary basis; it may update post report published.

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Key Issues Addressed 

  • What is the market size by various segmentation of automotive seat heater by region and its respective countries?
  • What are the customer buying behavior, key takeaways, and Porter’s 5 forces of the automotive seat heater market?
  • What are the key trends and opportunities for OEMs and tier 1 suppliers in the automotive seat heater market?
  • What are the key dynamics (drivers, restraints, opportunities, and challenges) of the market?
  • What and how regulations, schemes, patents, and policies are impacting the growth of the market?
  • What are the upcoming technology solutions influencing market trends? How will existing service providers adapt to the shift in technology trends?
  • What will be the impact of cutting-edge autonomous technology on the automotive seat heater market?
  • What is the impact of COVID-19 on the demand and sales of Automotive seat heater in the global market?
  • Detailed analysis of the competitors and their latest launch, and what are the leading startups introduced in the target market?
  • Company profiles

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